Work – a summary

Narrative Architecture

London 2036:
Future Cities Catapult at Big Bang Data, Somerset House

Future Cities Catapult, a global centre for accelerating urban innovation, created an interactive installation for the 2016 Somerset House Big Bang Data exhibition. The game put the public in control of making the tough decisions needed to run London and the impact of today’s planning decisions on tomorrow’s cities. It also demonstrated how the predictive power of big data can help improve our lives.

My role on the project was to help bridge the gap between rigid and uncompromising data sets and compelling, yet still scientifically accurate narrative journeys, to create an intriguing vision of a future London for visitors to the exhibition.

B2B content

As well as a long history of contributing to successful pitch work, project management and client negotiation (much of which is predictably subject to NDAs and cannot be shared here), I have also created content ranging from ghost-written books on Self Managed Super Funds for hedge fund managers (available upon request), to thought leadership articles for branding agencies, a couple of which you can read here.

B2C content

My copywriting and content work is run largely through the lovely guys at Write Arm. Here’s how they summarise that work:

“We work with words to make your life easier, whether you want to sell, to educate, to inspire or amuse. We’re a resource for marketing teams and creative agencies who need quality writers on tap.

We do pretty much everything with words, from exquisitely crafted straplines to blogs, scripts and books. We make words work hard for you by working hard on what you need to be saying.

We can develop a strategy for your written content and find the sweet spot that lies between what you want to say and what your audience wants to hear.”

Couldn’t put it better myself, so I haven’t even tried. With Write Arm I have produced content for clients such as Expedia, Abercrombie & Kent, Haworth McCall and many more.

Other clients I have worked with over the years include: 

  • Study Group
  • Moving Brands
  • Nokia
  • Shell
  • Carat International
  • Vodafone
  • Disney

Find me on LinkedIn:

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