Not as comprehensive an archive as I’d like, but a couple of pieces to keep you going. These were both written with, and for, Ben and Jim at Moving Brands.
Co-written with Ben Wolstenholme
Fixed brand identities always have a limited life. The answer is to create an open-ended narrative between brand and audience.
Co-written with James Bull
As branding and advertising merge, we should welcome the new approach of brand storytelling.